Author Archive: WebAdmin

MEET THE MANAGEMENT MEET OUR SALES TEAM

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Early days "Until 1979, there were only three independent used-car dealerships in Pietermaritzburg. One belonged to my father and I learned the business from him. When you come from a well-known family, you can't cut corners, people would talk." Shameer opened his own used-car lot in 1997. He and his first two employees stood out in the sun and rain, with no shelter, until he could afford a mobile office. He could only sel low-priced cars for cash. "The banks set strict criteria for finance," he explains. "It is not easy for a youngster to prove his worth." He soon learnt the truth of ideology breeding the level of success and insists that the dealership conducts business fairly. Eventually, in 2001 one of the banks agreed to give him a chance to deal with customers on a credit basis.   Sales technique Since then, other banks have followed and Crescent Car Sales now has two branches. He attributes his success to his attitude: "My daily purpose is to win the hearts of other people. To do this, I just happen to part with cars for money." But were a customer not happy with the amount charged, his heart would not have been won. Both parties must be happy with the deal struck. "I tell prospective customers to chec [...]